Once an idea has taken hold of the brain...
Cobb: What is the most resilient parasite? Bacteria? A virus? An intestinal worm? An idea. Resilient... highly contagious. Once an idea has taken hold of the brain it's almost impossible to eradicate. An idea that is fully formed - fully understood - that sticks; right in there somewhere. 
(Source)
Another interesting article: Inception, Extraction and the Socialization of Business
Comments 0 Comments